QUALITATIVE RESEARCH

METHOD OF EXECUTION:

• constructing a sample on which the research is conducted,
• training persons to conduct interviews,
• preparing and finalizing the scenario of the meeting,
• conducting the interviews.

  Interviews are conducted individually with the respondents in the respondent's home or at work by a trained pollster. They are founded on the scenario giving structure to the conversation and permit the respondent to disclose how he/she thinks in a spontaneous fashion.

• analysis of the data collected,
• preparation of a report.

SAMPLE:

The shape and size of the sample may be specified after precisely defining the research issue. Our nationwide network of coordinators responsible for selecting respondents enables us to conduct research in the all cities and to reach various groups of respondents as defined.

ADVANTAGES:

• relatively extensive opportunities to conduct interviews with a selected group of people (hard to reach),
• ability to research recognition categories associated with a respondent's knowledge,
• curtailing the impact that current group determinants have and becoming sensitive to the respondent's individuality.

RESEARCH DELIVERABLES:

• report,
• recordings of the interviews,
• presentation of results.

COST:

IDI - 600 PLN + 23% VAT for an interview depending upon the nature of the project and the qualifications required upon conducting the interview.