QUANTITATIVE RESEARCH

METHOD OF EXECUTION:

• preparation of questionnaire,
• pilot research,
• training coordinators,
• polling,
• laser or manual data encoding,
• preparation of data (analysis),
• preparation of report.

SAMPLE:

For an individual client the poll will be conducted on a standard random sample from an address list of 1000 households. The head of the household will be polled, in other words, the persons responsible for making financial decisions. The sample will be drawn up on the basis of the nationwide PESEL list of residents and data from the Central Statistics Office - GUS.

For an individual client the poll will be conducted on a standard random sample from an address list of companies that is representative with respect to selected economic traits. The size of the sample depends on the research goal. The respondents may be general directors, economic directors or marketing directors or other persons as indicated from a company.

ADVANTAGES:

• ability to repeat the research which lowers the execution costs,
• ability to follow the dynamics of phenomena and trends under examination,
• receipt of results which are valid for an entire population.

RESEARCH DELIVERABLES:

• report,
• presentation of results.

COST:

From 32 000 PLN + 23% VAT depending on the research scope.