FUNDAMENTAL OBJECTIVES

to specify the actions to penetrate a new market or to enhance your current position on the market:

• identification of the market and its structure,
• description of the product,
• description of the prices,
• description of distribution channels,
• description of promotion and advertising.

METHOD

• using the PONT Info - Economy, PONT Info - Region, PONT Info - Self - Government Finance and PONT Info - Real Estate Market data bases systems,
• using data bases of public statistics and specialized research institutions,
• surveying households (their members) and business entities,
• individual quality research using focus groups and individual in-depth interviews.

POPULATION UNDER RESEARCH

• comprehensive research effort; population of all entities and topics that make up the market under discussion,
• partial research effort; random or selected sample representative of the entities or topics on the market as selected by our customer - the principal. 

PERFORMANCE

final report: 30-90 days after receiving the commission.

COST*

• final report: from 8 000 PLN depending upon the scope of the job,
• OMNIBUS: 1 closed question up to 1 600 PLN, 1 open question up to 2 400 PLN,
• AD HOC: the price depends on the scope and topic of the research but it should not exceed 60 000 PLN,
• FGI: 1 session - 6 000 PLN,
• IDI: 1 interview - 650 PLN.

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* 23% VAT is not included in these prices.