FUNDAMENTAL OBJECTIVES

• segmenting households (household members) as consumers of goods and services,
• assessing their inclination to save and to acquire additional cash resources (loans),
• defining their preferences as concerns form of savings, obtaining new cash resources and types of insurance,
• assessing household living conditions.

METHOD

• using data bases of public statistics and specialized research institutions,
• surveying households (their members),
• individual quality research using focus groups and individual in-depth interviews.

POPULATION UNDER RESEARCH

• partial research effort; random sample of households representative for Poland's overall population,
• partial research effort; random sample of households representative for the administrative regions selected by our customer - the principal, sample size depends upon the number of households in the selected administrative regions.

PERFORMANCE

• current sector analysis: directly performed at headquarters by using the PONT Info - data bases,
• in-depth analysis of selected areas: final report about a selected area 30-60 days after receiving the commission.

COST*

in-depth analysis of selected areas: sample of 1000 households 40 000-120 000 PLN depending upon its scope.

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* 23% VAT is not included in these prices.