RESEARCH GOAL: characterization and evaluation of distribution channels

This research encompasses the following:

1. Characterization of the distribution network by defining:

• size and its structure,
• type of sales,
• location of points of sale,
• models of management.

2. Characterization of the activities of the points of sale by defining:

• selection,
• forms of sale,
• links in the distribution network,
• terms of cooperation with clients.

3. Reconstructing the client image via distributors:

• types of product buyers,
• information sought after when making decisions and when purchasing,
• preferred forms of promotion and advertising.