RESEARCH GOAL: investigating the firmness of the foundations on which a company rests.

Fundamental analysis concerns the social and economic surroundings of a company.

The following comprise the fundamental analysis:

• sector analysis whose purpose is to describe the company's economic and social environment as well as its market surroundings,
• analysis of company standing whose purpose is to recognize the company's internal determinants of success,
• financial analysis whose purpose is to determine the company's economic strength (weaknesses - strengths), providing for its further successful development.